Privacy Policy

1. Introduction

AULUVA ("we," "our," "us") operates this store and website, including all related information, content, features, tools, products, and services, to provide you ("user" or "you") with a curated shopping experience (collectively, the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

2. Personal Information We Collect or Process

When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device and Technical Information including information about your device, browser, or network connection, your IP address, other unique identifiers, Cookie ID, and information collected through cookies, pixel tags/code and other similar technologies.
• Usage Information including information regarding your interaction with the Services, such as how and when you interact with or navigate the Services, referral sources, clickstream data, and data collected through third-party analytic tools.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you: including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services: including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies, including technologies used by us and our partners to provide the Services, for analytics, and for marketing purposes.
• From our service providers: including when we engage them to enable certain technologies (e.g., data analytics, affiliate marketing, SEO optimization services) and when they collect or process your personal information on our behalf.
• From our partners or other third parties: such as advertising networks, data analytics providers, affiliate marketing partners, and social media platforms.

We take reasonable steps to ensure that the personal information we process is accurate, complete, and up-to-date. Please promptly update your personal information or notify us at auluva@alited.com of any changes.

3. How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services: We use your personal information to provide you with the Services, including to perform our contract with you. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites (through us and our partners), including based on items you previously have purchased or added to your cart, other activity on the Services, and information collected through cookies and similar technologies. We may share hashed information or device identifiers with partners for personalized advertising.
• Analytics and Reporting: We use your personal information to analyze usage of the Services, measure the effectiveness of marketing campaigns, conduct audits, and for internal reporting, including through the use of third-party analytics tools.
• Affiliate Marketing and Attribution: We may share information (e.g., transaction data, device identifiers) with affiliate marketing partners to track referral sources and pay commissions to partners. We also use pixel code to track conversions and optimize advertising.
• Communicating with You: We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons: We use your personal information to comply with applicable law or respond to valid legal process.

4. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With other third parties who perform services on our behalf (e.g., IT management, data analytics, customer support, cloud storage, fulfillment and shipping, affiliate marketing services, SEO services, review services). This may involve the following types of service providers:

• With business and marketing partners to provide services and advertising. For example, we use partners (as listed above) to support personalized advertising, analytics, and affiliate marketing. Our business and marketing partners will use your information in accordance with their own privacy notices.

Information on Our Third-Party Service Providers

Global Site Services

• Analytics & Attribution: Google Tag Manager, Google Analytics, Ahrefs Analytics, pixel.bxtag, Brainx, QuickCEP
• Advertising & Marketing: Bing, Twitter/X, Meta (Facebook & Instagram), Google & YouTube, TikTok, LINE
• Affiliate Networks: Shareasale, Awin, Impact, A8, Afb
• Email & Engagement: Klaviyo, Mailchimp

Other Disclosure Circumstances:

• When you direct, request us or otherwise consent to our disclosure of certain information;
• With our affiliates or otherwise within our corporate group;
• In connection with a business transaction, or to comply with any applicable legal obligations, enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

5. Cookies and Similar Technologies

We and our partners use cookies, pixel tags/code, and other similar technologies to collect and store information about your preferences and device to provide, analyze, improve, and market our Services.

You can manage your cookie preferences through the Cookie Banner and Preference Center on our website. On your first visit, you can choose to accept, reject, or customize cookie settings. You can also refuse cookies through your browser settings, but this may affect the functionality of certain parts of the Services.

We categorize the cookies we use as follows:

• Necessary Cookies: Essential for the website to function properly and cannot be switched off.
• Preference Cookies: Enable enhanced functionality and personalization.
• Analytics/Performance Cookies: Allow us to count visits and traffic sources.
• Marketing Cookies: Set by our marketing partners to build a profile of your interests.

6. Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

7. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

8. Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. We will not retain your personal information for longer than is necessary for the purposes set out in this policy.

9. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise this right via the Cookie Preference Center on our website.

Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

AULUVA does not sell your personal data. To exercise your rights or make an inquiry, please contact us at auluva@alited.com.

We will not discriminate against you for exercising any of these rights. We may need to request additional information from you to verify your identity before processing your request, depending on the nature of the request and the sensitivity of the data, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

10. Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

12. Contact Us